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Advertising Channel Questionnaire
Fractional CMO intake — build a minimum viable channel plan based on constraints, not preferences.
Company
0/51
1)
0/6
2)
0/5
3)
0/4
4)
0/4
5)
0/4
5b)
0/6
6)
0/14
7)
0/8
1) Market + Buying Behaviour
Industry / niche
Local vs national
Local
Regional
National
Primary buyer
Consumer
SMB
Enterprise
Other
Typical urgency
Urgent
Considered
Long cycle
Decision cycle
Same-day
<7 days
7–30 days
30–90 days
90+ days
Do people actively search for this?
Often
Sometimes
Rarely
Continue to 2) →
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