PPC ROAS Calculator
7/7/2026
PPC ROAS Calculator
Campaign profitability projections in real-time
Campaign Inputs
Total budget for paid media
Desired return on ad spend
Average cost per click
% of clicks that convert to leads
% of leads converting to customers
Revenue per new customer (AOV)
3.69x
Below Target ROAS
Target: 4.00x | Actual: 3.69x
Revenue gap to target: $923.08
Traffic & Lead Flow
Estimated Clicks
230.77
MQLs Generated
34.62
New Customers
13.85
Revenue & ROAS
CPL (Cost Per Lead)
$86.67
CAC (Customer Acquisition Cost)
$216.67
Total Revenue
$11,076.92
Actual ROAS
3.69x
Unit Economics
| Monthly Ad Spend | $3,000.00 |
| Revenue Generated | $11,076.92 |
| Gross Profit (Revenue − Spend) | $8,076.92 |
| Profit Margin | 72.9% |
| Required Revenue for Target ROAS | $12,000.00 |
| Revenue Gap | $923.08 |
What-If Scenarios
How ROAS changes with different conversion rates and AOVs
| Conv Rate | $500 AOV | $800 AOV | $1000 AOV | $1500 AOV | $2000 AOV |
|---|---|---|---|---|---|
| 5% | 0.8x | 1.2x | 1.5x | 2.3x | 3.1x |
| 10% | 1.5x | 2.5x | 3.1x | 4.6x | 6.2x |
| 15% | 2.3x | 3.7x | 4.6x | 6.9x | 9.2x |
| 20% | 3.1x | 4.9x | 6.2x | 9.2x | 12.3x |
| 25% | 3.8x | 6.2x | 7.7x | 11.5x | 15.4x |
| 30% | 4.6x | 7.4x | 9.2x | 13.8x | 18.5x |
Green = meets or exceeds your 4x target ROAS
Quick Read
At $3,000.00/mo spend, you're projected to generate $11,076.92 from 14 customers — a 3.69x ROAS that misses your 4x target by $923.08.
You're paying $86.67 per lead and $216.67 to acquire each customer. That's a 3.7x LTV:CAC ratio.
Try switching to Nurturing Funnel mode to see how nurture sequences can improve your numbers.
Want Help Optimizing These Numbers?
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